POA Board Member Bios

Leonard Critcher

2006 to 01/31/2013  Comerica Bank, Dallas, TX
Senior Wealth Planner, Texas Market
Comprehensive Wealth Planning for affluent bank clients and extensive Business Succession/Continuation Planning.  Leader in generated revenue for the entire national Wealth Planning Team each year for six consecutive years.  Developed comprehensive program for integration of Wealth Planning into various bank business units with emphasis on Middle Market.  Developed and implemented Business Succession Planning seminars for business owners.  Personally organized, planned and participated in numerous seminars.  Scripted, produced and recorded over twenty, one-half hour educational broadcasts on a variety of Wealth Planning issues.  Author of numerous technical articles posted on bank's internal website.

1989 to 2006  President, The F.I.R.M., Dallas, TX
Financial Planning firm with emphasis on Wealth Preservation and Asset Protection.  Developed and marketed nationally The F.I.R.M.plan, a strategy designed to protect physicians' A/R from malpractice litigation.  The F.I.R.M.plan was utilized and endorsed by numerous national marketing groups, well known insurance carriers and was the only plan utilized by Merrill Lynch.

1982-1989  Regional Marketing Director, Philadelphia Life, Shreveport, LA & Dallas, TX
Managed brokerage operations that marketed a variety of company products.  Consistent top producing office each year.

Prior to 1982  Financial Services producer and manager.

Centenary College, Shreveport, LA
B.A., Dean's List, Outstanding Graduate 

Ohio University, Athens, OH
M.A., PhD study   

American College, Bryn Mawr, PA
Chartered Life Underwriter, Chartered Financial Consultant

Cannon Financial Institute, Atlanta, GA
Certified Wealth Strategist

Financial Services Industry
President, The General Agents Advisory Council representing over 10,000 professionals
The Wealth Preservation Institute, Educational Board, Contributing Editor
Society of Financial Services Professionals, Board of Directors
Louisiana Underwriter of the Year
President, Life Underwriters Association

Published Books- Nonfiction
How To Sell Annuities 
It's Greek To Me
A Woman's Guide to Money

Published Books- Fiction
Drawing The Line
Crossing The Line
Published in December, 2017     
Welcome To The Metroplex!

Community Involvement/Honors
Colonial Federal Savings & Loan, Chairman of Organizational Committee
March of Dimes, Chairman
Shreveport Opera, Vice President
Kiwanis Club, President
Outstanding Young Man of Shreveport
Outstanding Young Man of Louisiana
Who's Who in America

White Bluff Property Owners Association
Board of Directors
        Vice President-  2015-16
        President-   2016- present
Homeowner since 1999

John Bass

Born in 1954 in Orleans, France of a then retiring captain in the military after 21 years of service. I grew up in Boise, Idaho but graduated high school in Nyssa, Oregon about 50 miles away. My father had purchased a new business in petroleum product distribution in Nyssa, which is commonly known as a bulk plant.

Upon graduation from high school I moved to Phoenix, AZ to attend DeVry Institute of Technology and pursue an engineering career. My first employment just prior to graduation was with Lockheed Missile and Space (now Lockheed Martin) in Sunnyvale, CA. I continued my education in engineering at California State University, San Jose, while employed at Lockheed.

Several years into my engineering career, I was introduced to sales and marketing for which I had a much greater affinity than engineering. In 1980, I was introduced to a start-up company headquartered in Los Angeles and was asked to be one of the first distributors outside of the State of California. I was responsible for building a nutrition product sales organization in Texas and ultimately internationally. During this time, I met and married my wife Rhonda in 1990 while living in Dallas. We opted to semi-retire in 1997 and started spending weekends in the Whitney area. In 1999, Rhonda and I started a manufacturing business in Whitney. We design, build, and install dump truck bodies on large Class 8 trucks as well as build dump trailers towed behind those same trucks.

In 2004, we sold our remaining properties in the Dallas area and moved to White Bluff where we continue to reside and run our several enterprises. In 2008, I was asked to participate in a committee for the purpose of validating the necessity of a water/sewer rate increase of about 45%. Our committee, with the help of many concerned WB Ratepayers who donated to the cause, were able to hold the rate increase to just a little under 10%. Again in 2016 the utility company requested another rate increase of about 45%. I, with the unwavering dedication from Marshall Snyder, Scott Shelton, and many WB Ratepayers who donated hundreds of thousands of dollars, we were able to successfully cut White Bluff water/sewer rates virtually in half. In so doing, the utility company has agreed to sell out and the new company will be responsible to repay to you the WB Ratepayers nearly $600,000 in overcharges. In my six-year tenure on this Board, White Bluff has gone through many dramatic changes. A change of ownership, two management companies, rebuilding of the golf courses, refurbishing of Mulligan's, the Condos and Log Cabins, just to name a few. We are not that far away from making White Bluff into the dream we all wanted it to be. If I am re-elected, I expect this to be my last term as a Director on the Board. My primary focus will be to work with the Board to develop and implement strategies for financing and undertaking the reconstruction and renovation of White Bluff amenities and infrastructure owned by the WBPOA.

Jeffrey L. Williams, CFA

I have served on the Board since 2017, and while we as a Board have dealt with many issues, I am confident that the Board has always acted in the best interest of all property owners. I also believe it is in everyone's interest to maintain the continuity that the current Board brings.

My wife Sherrie and I have lived in White Bluff a little more than three years, and have come to call it home. We still divide our time between Whitney and a ranch in Hamilton, but we have developed many close friendships and have put down roots here.

While I have said many times that I am not an accountant (!), I believe that that the work I have led as Treasurer has been of significant benefit to the Association.

J.P. Morgan Private Bank--Dallas, TX
Managing Director

Progressed over a 32 year career from financial analyst to Managing Director.    Served on the firm's Global Asset Allocation Committee which is responsible for establishing investment policy guidelines for client's managed portfolios.   Also served on the Chase Bank Investment committee which oversaw multiple money managers, mutual funds and hedge funds employed in the management of the firm's discretionary portfolios.   From 1987 to 2000, served as portfolio manager for separately managed accounts for both individual and institutional clients of the Bank, responsible for security selection, portfolio construction and performance reporting.   From 2000 through 2013, served as Managing Director for the firm's investment business in the Southern United States.   Responsible for P/L, personnel and compliance.   From 2013 until retirement in 2015, served as Head of Investment Products for Chase Bank, responsible for the nationwide roll out of the Chase Private Client in select bank branches across the country.


Syndicate Exchange Corporation--Fort Worth, TX
Financial Analyst

Provided financial analysis and modeling, as well as due diligence inspections for a national commercial property acquisition company.



1982--Bachelor of Business Administration-University of Texas at Arlington

1986-1988--Graduate Studies in Finance--Southern Methodist University

1991--Chartered Financial Analyst--Chartered Financial Analyst Institute-Charlottesville, VA



FINRA Series 2, 7, 9, 10, 63


Past President and current Advisory Board Member of the CFA Society of Dallas/Fort Worth

James Edward (Jim) Fletcher, Ph.D.

Dr. Fletcher graduated from Texas A & M University with a Bachelor of Science degree. He also holds a Master's degree from Texas Tech University and a Ph.D. from Michigan State University. Since December 2010, he and his wife have been full-time residents of White Bluff. Jim's service on the WBPOA Board of Directors began in July 2016 as secretary.

Jim is a retired university professor and researcher with 38 years of management and survey/market research experience. During his 26 years as a professor in California, he also worked with a major consulting firm as a planning and operations specialist on several city, county, and special district master plans. He volunteered his service for ten years as the President of the California Park Homeowners Association of Chico, California, and as a member of the Chico Planning Commission and Chico City Council for a total of eight years.

Mike Ellis

My wife (Cindy) and I moved to WB in June 2015. We relocated from Alpine, Texas where we lived for seven years. We left mountains in our back yard for beautiful community of White Bluff and Lake Whitney. We feel we have landed well and plan to enjoy watching WB grow and prosper.

For the past three years, I have had the privilege of being on your Board of Director, that has returned the resorts amenities to the property owners. The golf courses have been restored; Mulligan's, log cabins and Bluff Point Condos all renovated. Yes, much has been accomplished, yet more remains to be done.

My original purpose of seeking a seat on the Board was to return the amenities to property owners. With this accomplished there is more I wish to help accomplish: Re-opening the Light House, expand available lodging and repairing the marina.

I currently serve on the Legal, Finance and Compliance Committees.


I received Bachelors of Science in psychology with a minor in political science and Master of Public Administration both from Brockport State in New York. During the late 1980's I worked for the Town of Greece, a suburb of Rochester, NY, as the budget analyst representing law enforcement, general governmental, recreation and all utility departments. In total these represented over $18M in revenues and expenses.

Following my time with the Town of Greece I served in the United States Air Force for nine years as a Medical Service Corps officer (MSC) deploying as Administrator of 50 bed Air Transportable Hospital in support of a humanitarian mission.

Since leaving the Air Force I have held multiple positions as Chief Executive Officer of numerous hospitals mostly in rural areas of Nebraska and Kansas prior to moving to Alpine, TX and now Whitney.

During my career have I have been successful at combining growth in operational income while enhancing quality outcomes. At each hospital I erased years of net losses to financial surpluses allowing for reinvestment and growth. In each case the turnaround was accomplished through identifying service line opportunities not reducing staff

My facilities have received national and state recognition to include: One of the nation's top 20 Critical Access Hospitals for quality out of 1,329. Press Ganey Summit Award for Quality outcomes. American Hospital Association recognition for innovation in teleconferencing for education. Recipient of the Gold Medal for quality by Texas Medical Foundation, 1 of only 34 in the entire state.

Cindy and I have five children and three grandchildren. Cindy is a retired teacher who specialized in working with children with unique needs, with an emphasis in children who are blind. We look forward to many fulfilling years here in White Bluff!

Again, it has been a pleasure serving on your Board of Directors and would appreciate your support in representing you for another three years.

Joseph V. Manders, Jr.



  • Board Director since October 2017, replacing the term of a Director who resigned.


  • Requested to serve by 66th JDC Judge Lee Harris
  • Represent indigent defendants for misdemeanor and  felony charges as appointed by 66JDC and County Court at Law
  • Child Protective Service and Ad Litem Representative
  • Approximately 60 cases to date

W&T OFFSHORE, INC.  February 2011-March 2012 (into retirement)

  • Manage all land activities within the southern region (Louisiana, Mississippi, Texas and Western Gulf of Mexico.
  • Supervised the work product of two landmen and two technical land assistants.
  • Participated in due diligence for the acquisition of several large drilling projects of major significance to the company.

CRATON ENERGY CORPORATION October 2006-December 2010

  • Land Manager for East Texas Properties valued in excess of $650mm (outside evaluated)
  • Oversee activities of Contract Land Manager and field landmen in lease acquisition and pipeline ROW for East/West Texas Exploration Projects
  • Retain and manage outside Title Attorneys; supervise completion of title curative requirements
  • Advise President on oil and gas land and legal issues, active and potential litigation; represent Craton in sensitive landowner negotiations
  • Maintain 7,000 net acre leasehold – Rusk County, Texas

MCX EXPLORATION (USA), LTD.  August 2005-September 2006

  • Manage and supervise the land department for Gulf of Mexico Shelf/ Deep Water Properties
  • Draft/review/approve land/ master service contracts for GOM land operations and Production Dept.
  • Supervise outside legal counsel for litigation, title and acquisitions
  • Supervised land/legal team to successfully conclude time-constrained  $60mm property acquisition

JAPEX (U.S.) CORP. (Houston, TX) January 1990- March 2004

  • Advised President on oil and gas legal issues; represented Japex in active and potential litigation
  • Negotiated international and domestic U.S. asset acquisitions/divestitures, participation agreements, joint-operating agreements, and farm-outs/ROW agreements
  • Drafted/reviewed/approved all legal contracts affecting international and U.S.-based operations (over 150 onshore/offshore properties)
  • Negotiator for projects in Venezuela, Mexico and Brazil (Offshore Campos Basin)

BP EXPLORATION, INC. (Houston, TX) 1983-1989
District Land Supervisor, Continental District

  • Supervised staff of five (three landmen, two support staff) in lease acquisition and  negotiation of oil and gas exploration and production agreements.
  • Advised on contract preparation and negotiations

Manager, Division Order Department

  • Managed and supervised twenty-five member department in disbursement of $240  million in  annual revenues

Manager, Contracts and Administration

  • Supervised three attorneys and two support staff in preparation/review/maintenance/briefs of 2,500 exploration and production contracts

USAF Staff Judge Advocate, Lt. Col (Ret.)

  • Staff Judge Advocate for 301st Fighter Wing, Carswell AFB, Fort Worth, Texas
  • Supervise a staff of three (one attorney, two enlisted personnel)
  • Provided timely and competent military and civil legal advice to Wing Commander/Unit Commanders of 1,500 member Air Force Reserve Wing



  • Texas Bar Association
  • Louisiana Bar Association



  • Juris Doctorate, Louisiana State University Law School, Baton Rouge, Louisiana
  • B.A., Economics, Louisiana State University, Baton Rouge, Louisiana

Gerry Mayer


B.A., Traffic & Transportation Management
Spencerian College, Milwaukee, WI

Years of Experience 40


National Transportation League-Washington D.C.
Chairman of the Board 2002-3

Experience Summary

Mayer & Associates                                                           November 2008 -Present

Advertising sales for B2B publications including client management, marketing and sales activity and marketing campaign implementation.

TranSystems Corporation, Dallas, TX                            April 2006 – October 2008
Senior Consultant

Responsibilities included business development, client management and project direction, analysis and solution. Worked in the Management and Supply Chain Line of Business with focus on large retail and industrial clients

JCP Logistics LP, Plano, TX
Director Retail Operations                                          January 2004 – August 2005

Directed strategic and daily operations of eight distribution center facilities totaling 3M sq. ft. in support of inventory management, facility operations, 3PL GOH, Fine Jewelry and Furniture. Total Dollars Shipped at Std Cost of $2.75B and Total Operating Expense of $94.1M.

JCP Director Logistic Administration                                                   2002 – 2004
Direct the Supplier Compliance organization, EDI Support Group and Logistic Strategic Planning organization.

JCP Director Logistic Transportation                                                    2000 - 2002

JCP Manager Logistic Transportation                                                  1994 – 2000
Responsible for global transportation services, network consolidation operations and administrative support service. Corporate and field departments total 152 associates that managed an annual spend of $729M. Contract for services and manage all modes of transportation including UPS, LTL, Truckload, Intermodal, Ocean and Air. Responsible for all transportation regulatory and postal affairs for the corporation.

JCP Various Position of Increasing Responsibility                              1971 – 1988

Military Service                                                                                      1969 - 1971

U.S. Army – Sargent E5

Vietnam 1970

Marshall R. Snyder


  • 39 (+) years in the Military Electronics business; Customers included US Army, US Navy, US Air Force, various military Intelligence Agencies; Additional Government Organizations including Defense Contract Audit Agency (DCAA), and Defense Contract Management Agency (DCMA).
  • Senior Manager with experience in all phases of business planning and execution; Expertise in Systems Engineering, Program Management, Operations Management, and Supply Chain Management;
  • Communications Systems Engineer for Military Platforms; Ship, Submarine, and Air Force 1,
  • Well-developed technical and organizational skills; Self-directed, needing minimal supervision.

Professional Experience:
Raytheon Company (Formerly Raytheon Systems Company, Electrospace Systems, and E-Systems, 1974-Present)

Senior Supply Chain Manager – (4 years) Senior Site Manager – Raytheon Soldier Weapon and Sensor Systems

  • Provided material acquisition planning for a high-volume production of a high – technology Army Night-Vision Weapon Sight.
  • Responsible for material budgets, Subcontract Management of major Suppliers, and supervision of up to 10 Material Program Managers.

Operations Manager, First Responder Business Area – (2 years) Management to production of the First Responder Command, and Control platforms.

  • Managed the construction of 5 Engineering models through a production Subcontractor
  • Developed the Manufacturing Plan that was subsequently used to baseline, and validate the production cost models
  • Managed the local Supply Chain staff as a labor resource to implement a commercial business procurement model.
  • Took over as the Transition Manager upon consolidation of the First Responder business under JPS, Raytheon's commercial business acquisition.

Transition Manager, Trojan Spirit 6.1 meter Antenna – (2 years) Management to completion of a major Satellite Communications Antenna System Program.

  • Managed a 3-month, Test and Evaluation effort to characterize system performance; negotiate specification changes with the customer (Army CECOM); and re-baseline the contract deliverables.
  • Supervised a team which evaluated Producibility deficiencies; developed, and documented design fixes for 19 major Producibility issues; implemented the fixes through hardware modifications, and update of System Technical Manuals
  • Managed the transition, and movement of Program resources to the Raytheon SATCOM Organization for post-delivery support

Business Area Manager, Satellite Communications/Antennas (12-years) Management of the Satellite Communications and Antennas Business Areas.

  • Supervision of Program Managers generating revenues of $20M per year.
  • Management of discretionary budgets totaling $1M per year.
  • Managed the department direct and indirect budgets to achieve a direct-to-indirect ratio of 68%.
  • Achieved profitability of 20% on military SATCOM programs.

Department Head/Division Manager - Satellite Communications - Managed three product line areas: Satellite Communications Terminals, Antennas, and Antenna Control Systems.

  • Expanded the SHF SATCOM market in the international arena to include the Royal Netherlands Navy.
  • Acted as the Department Business Development Manager for overseas expansion of product lines traveling within Western Europe, the Middle East, and Brazil.
  • Managed Technology/Systems applications development to include commercial hardware for military applications.
  • Identified system problems at production start-up for a key program, and developed solutions to achieve ahead-of-schedule deliveries.

Texas Instruments, Dallas, Texas (1968-1974)
Design Engineer

  • Mapping and Terrain-following RADAR Receiver/Transmitter Systems Engineer
  • RADAR Systems integrator
  • IF Amplifier design for Harpoon Missile


  • University of Texas at Dallas, Postgraduate courses toward an MBA, Dallas, Texas
  • Purdue University, BS-Electrical Engineering, ,West Lafayette, Indiana


  • Proficient in Microsoft Office, including Excel, Word, and Power Point
  • Proficient in Earned Value Management Systems (Micro-frame Program Manager)
  • Proficient in Microsoft Project

SECURITY CLEARANCE – Secret (Carried until Retirement in 2008)

  • President, Bluff Villas Council of Owners (HOA), 2003 – 2012
  • Member – Board of Directors, WBPOA

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Location 20022 Misty Valley Circle
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P.O. Box 37
Whitney, TX 76692

Water & Sewer

Contact Midway Water Utilities at 866-654-7992 for issues related to Water & Sewer. After hours, call 817-829-4846.

  White Bluff POA